ArGOODaki

Goody’s “ArGOODaki” initiative is the most acknowledged corporate social responsibility program that has managed to unite thousands of socially sensitive consumers, by developing a campaign whose main objective is to provide for the kids in need. The results were impressive, as we have managed to raise 4,000,000€ since 2002, and complete 14 separate projects along the way.

For this notable initiative, Goody’s maintained 1st place in all acknowledging indicators of the Awareness & Social Behavior Index from 2006 to 2012, while for 2013 it reached 1st place in the Kids’ category and 2nd place at the Awareness & Social Behavior Index.

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